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The Real Marketing Problem Isn’t Budget. It’s Alignment
Writer: Mathabo Sekhonyana
Marketing performance challenges are increasingly less about budget allocation and more about organisational coherence.
https://www.q24mediagroup.com/post/the-real-marketing-problem-isn-t-budget-it-s-alignment
q24mediagroup.com
The Real Marketing Problem Isn’t Budget. It’s Alignment.
Marketing performance challenges are increasingly less about budget allocation and more about organisational coherence.Gartner research indicates that while CMOs are accelerating investment in AI and performance efficiency, many continue to face persistent gaps in alignment, governance, process maturity, and internal capability … Continue reading
